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Amazon’s Extended Prime Day Sees 41% Sales Drop Amid Shifter Consumer Behavior
Amazon’s Extended Prime Day Sees 41% Sales Drop Amid Shifter Consumer Behavior
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BTCCSquare news:
Amazon's ambitious four-day Prime Day event opened with a startling 41% decline in first-day U.S. sales, according to Momentum Commerce data. The extended shopping marathon, running July 8-11, failed to ignite immediate spending despite offering exclusive tech and household deals. Consumers appear to be playing a strategic waiting game, holding out for deeper discounts later in the event.
Jeff Bezos' recent divestment of $665.8 million in AMZN shares casts an intriguing shadow over the proceedings. Yet markets remain optimistic, with AMZN stock climbing 1.45% to $222.54 on event launch day. Analysts anticipate a potential 9.1% overall sales surge if late-event buying materializes as predicted.
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